Business Cinematic Arts (BCA)

USC Cinematic Art School

The Business Cinematic Arts (BCA) program at USC Marshall offers students the unique opportunity to complete coursework in both the School of Cinematic Arts and the Marshall School of Business. Upon successful completion of all requirements of the 4 year program, students receive a Bachelor of Science in Business Administration with an emphasis in Cinematic Arts. Graduates of this joint program are well-equipped to apply their skills to both business and cinema professions. The program is available to entering or first semester Marshall Freshmen Only.


Marshall students have an advantage when applying to jobs and internships in the entertainment Industry because our students know how to apply the skills they learn in the classroom to the real world. Check out this video from Bloomberg’s Businessweek on “The Best Business Schools in 2012!"

The School of Cinematic Arts and the Marshall School of Business are committed to continuing the excellence that has made us world-class leaders in our respective fields. In order to help facilitate new students in this joint program, we also offer a mentoring program in which students can participate.


To prepare for careers in business entertainment, students are required to participate in an internship course, CTPR 495, during the second semester of their sophomore year. BCA students work closely with the faculty teaching the course to identify and select an internship. In the past, BCA students have participated in internships with the following companies:

  • Paramount Pictures
  • MTV
  • Radar Entertainment
  • Scott Rudin Productions
  • Sony Pictures Entertainment
  • Columbia Pictures
  • United Talent Agency
  • The Gersh Agency
  • Cosmopolitan Magazine
  • FOX
  • Sidney Kimmel Entertainment
  • Lifetime
  • Infinity Media
  • Universal Music Group
  • Brillstein Entertainment Partners
  • FX
  • Disney
  • Linda Lowy Casting
  • Edward Saxon Productions
  • ICM
  • SBE Entertainment Group
  • Newline Cinema
  • ABC
  • William Morris Endeavor Entertainment (WME)
  • Paramount Pictures
  • Brillstein Entertainment Partners
  • Creative Artists Agency (CAA)
  • Universal Music Group


The BCA program also provides professional networking opportunities by bringing in guest speakers from the entertainment industry. Speakers discuss current trends and issues in the industry that give students a clear understanding of the future of cinema, television, the internet, and other forms of media.

Past guest speakers have included:

  • Doug Herzog – President – MTV Networks
  • Kevin Beggs – President – Lionsgate Studios Television
  • Joel Surnow – Creator and Executive Producer of ’24’ (Fox) and ‘La Femme Nikita’ (ABC)
  • Tom Hoberman – Entertainment Lawyer – Hansen, Jacobson, Teller, Hoberman, Newman, Warren & Richman, LLP
  • Jeffrey Godsick – Executive VP of Marketing – 20th Century Fox
  • Bruce Snyder – President of Distribution – 20th Century Fox
  • Jason Kilar – CEO – Hulu
  • Dan Fellman – President of Domestic Sales and Distribution – Warner Bros.
  • Eric Schrier – Executive Senior Vice President of Original Programming – FX