GSBA 582 - PRIME

GSBA 582 - PRIME

Whether you’re interested in learning about global business overall, the future of AI in business, global capital markets, product design, global entertainment, or the immersive experience industry, GSBA 582 offers you the opportunity to take what you’ve learned in the classroom and apply it in the real world.

Units and focus area vary by section. Please review each class's details thoroughly.
Both March and May travel dates are offered to FTMBA students.
Participants will be responsible for purchasing their own flights to and from the program destination.

Click below to learn more and watch videos about each class.

Germany -- Global Capital Markets | MAY Travel

This course is designed for professionals aiming to excel in the banking industry or in entrepreneurial endeavors or corporate finance roles that require adeptness with international financial markets. You won’t just learn about global capital markets—you’ll experience them for yourself in two dynamic German cities.
 

Professor Mike Paranal

Class Snapshot


GSBA 582 PRIME -
Global Capital Markets
1.5 units


Destination:
Frankfurt and Berlin,
Germany


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (PRIME Germany - Global Capital Markets)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 17, 2025 -
Saturday, May 24, 2025


Offered to
FTMBA students

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Japan -- Marketing and Product Development | MARCH Travel

Japan’s blend of tradition and innovation offers the perfect environment to explore the world of product development. You will gain valuable insights into cross-cultural communication and develop products that solve customer problems, all while immersed in the Japanese business culture, renowned for its precision and attention to detail.

Professor Jerry Giaquinta and Kristen Schiele

Class Snapshot


GSBA 582 PM GLOBE/PRIME -
Marketing and Product Development
3.0 units


Destination:
Tokyo, Nagoya, and Osaka,
Japan


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (PMG.PRIME Japan - Marketing and Product Development)


In-person Class Sessions
January 16, 2025 - April 17, 2025
Tuesday and Thursday (5:00 p.m.– 6:20 p.m.)
14 Total Class Sessions
Pre-Trip - 11 sessions
Post-Trip - 3 sessions


Overseas Program Dates:

Saturday, March 15, 2025 -
Saturday, March 22, 2025


Offered to
MBA.PM  and FTMBA
students


 

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Japan -- The Global Context of Business | MAY Travel

In Japan, innovation thrives but entrepreneurship doesn’t. This course explores the complex macroeconomic, social/cultural, and institutional factors that impact this global economy and attempts to explain why this perplexing phenomenon persists.

Professor Selahattin (Selo) Imrohoroglu

Class Snapshot


GSBA 582 PRIME -
The Global Context of Business
1.5 units


Destination:
Tokyo, Japan


Travel Fee:
$2,300
FAQs - GSBA 582 Program Fee (General Standard)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 17, 2025 -
Saturday, May 24, 2025


Offered to
FTMBA students

 

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Singapore -- Adaptive Solution Building with AI | MARCH Travel

This course will explore the impact AI continues to have in the business world and equip you to excel in the new employment landscape. While in Singapore, you will play a leadership role at a conference on AI use and participate in a friendly global case competition focused on adaptive thinking, adaptive solution building, problem solving, and creativity.

Professor Greg Patton and Professor Pete Cardon

Class Snapshot


GSBA 582 PM GLOBE/PRIME -
Adaptive Solution Building with AI
3.0 units


Destination:
Singapore


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (General Standard)


In-person Class Sessions & AI Camp
January 25, 2025 - April 19, 2025 
Class Sessions
Saturdays (9:00 a.m. - 12:00p.m.)
Pre-Trip I - January 25, 2025
Pre-Trip II - February 8, 2025
Pre-Trip III - March 1, 2025
Post-Trip - April 19, 2025

AI Camp
Wednesdays (6:30 p.m. - 9:00p.m.)***
AI Camp - February 5, 2025
AI Camp – March 5, 2025
AI Camp – April 2, 2025


Overseas Program Dates:

Saturday, March 15, 2025 -
Saturday, March 22, 2025


Offered to
MBA.PM and FTMBA
students

 *** If you have class conflicts with Wednesday AI Camps, please contact Prof. Patton and Prof. Cardon immediately.

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Singapore/Thailand -- The Global Context of Business | MAY Travel

This course takes you to two countries in Southeast Asia. Singapore is extremely wealthy and a leading high-tech manufacturer while Thailand is a developing nation known as the “Detroit of the East” with ambitious plans to grow its economy. By taking this course, you will have a front-row seat as you work with your classmates to compare and contrast these two economies—and come away with a better understanding of global business.

Professor Baizhu Chen

Class Snapshot


GSBA 582 PRIME -
The Global Context of Business
1.5 units


Destination:
Singapore and
Bangkok, Thailand


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (SG.Bangkok - The Global Context of Business)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 17, 2025 -
Saturday, May 24, 2025


Offered to
FTMBA students

 

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South Korea/Hong Kong SAR -- Global Media and Entertainment Industry Dynamics | MAY Travel

This course offers a deep dive into the rapidly evolving media and entertainment industry through the lens of two contrasting entertainment capitals: the once great but potentially re-emerging Hong Kong and the rising star Seoul, Korea. You will work with a team on an entertainment-themed consulting project for a real company, bridging your theoretical knowledge with real-world international industry insights.
 

Professor Scott Abrams

Class Snapshot


GSBA 582 PRIME -
Global Media and Entertainment
Industry Dynamics

3.0 units


Destination:
Seoul, South Korea and
Hong Kong SAR


Travel Fee:
$2,700
FAQs - GSBA 582 Program Fee (PRIME HK.Seoul - Global Media and Entertainment)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 17, 2025 -
Saturday, May 24, 2025


Offered to
FTMBA students

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United Kingdom -- Extraordinary Experiences: Technology, Immersion and Consumption | MAY Travel

London, one of the most visited cities in the world, is headquarters of the World Experience Organization, THE global organization for experience designers, creators, makers, investors, and promoters. You will have the chance to work alongside an immersive experience company—and immerse yourself in immersive experiences such as virtual reality, augmented reality, and extended reality.

Professor Joseph Nunes

Class Snapshot


GSBA 582 PM GLOBE/PRIME -
Extraordinary Experiences:
Technology, Immersion and Consumption

3.0 units


Destination:
London, United Kingdom


Travel Fee:
$2,700
FAQs - GSBA 582 Program Fee (PMG.PRIME UK - Extraordinary Experiences)


In-person Class Sessions:
March 25, 2025 - May 6, 2025
Tuesday and Thursday (5:00 p.m.– 6:20 p.m.)
13 Total Class Sessions


Overseas Program Dates:

Saturday, May 17, 2025 -
Saturday, May 24, 2025


Offered to
MBA.PM  and FTMBA
students

 

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2025 Program - Mark Your Calendars

During the GSBA 582 PRIME INFORMATION SESSION, meet lead faculty and the GPP office to review each section and program operations.

 

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INFORMATION SESSION

Late-September
More details to come

 


TIMELINE

A monthly breakdown of key moments as we move forward with the GSBA 582 experience

 

 


 

Check Your Passports NOW

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  • March Travel – Make sure your passport is valid through September 2025
  • May Travel – Make sure your passport is valid through November 2025
  • Make sure there are at least TWO empty pages for visa stamps.

NON-US CITIZENS

Passport Icon
  • In addition to the above, make sure your visa or green card is valid beyond the reentry date to the U.S. (after the GSBA 582 trip).
  • Note: Contact us immediately if you are pending a change of status.

Need to renew your passport?

Take Action

TAKE ACTION and start the process  of renewing your passport ASAP!

US passport holders can use the resources below for the renewal process:

LA passport agency

Travel.State.Gov

Post office

Depending on your GSBA 582 site assignment, you may need to apply for an entry visa to travel into country. To make sure you have enough time, we highly encourage you to expedite your passport renewal process.

Now?

 


 

GPP Profile

Deadline Deadline in November
Access your GPP profile to submit required information.
Profile Icon Your GPP Profile will also help us collect your roommate selection and submit flight itineraries  as we approach those deadlines.
Info Icon Use this step-by-step visual guide to navigate our system and successfully complete required sections.

 

We look forward to working with you to manage your GSBA 582 experience. We will communicate important details, deadlines, and visa information via your Marshall email account.

Question Icons

ADDRESS

3670 Trousdale Pkwy, BRI 104
Los Angeles, CA 90089, United States

Phone

(213) 740 1875

Email

gsba582@marshall.usc.edu