GSBA 580 – The Global Context of Business

The PRIME course focuses on the applications of frameworks for international business to a specific country. The 10-day experiential learning trip enables students to visit companies, meet executives, experience first-hand how business is conducted in that country on the ground and present their analysis project directly to the company.

The course anchors around these three major components students will experience in the PRIME program:

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Students will attend pre-trip class sessions to understand the dynamics of emerging business models and technologies while analyzing the business environment of the country/countries they will visit.

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Students will work on a group project to research and analyze the real-world business challenges the emerging business models and technologies presents in the assigned PRIME country.

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Students will embark on an international field study trip to deepen their learning about the business environment of a country with an emphasis on emerging business models and technologies.

2024 Program - Mark Your Calendars

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Monday, October 16th
More details to come

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More details to come


Locations will be announced at the GSBA 580 - PRIME Information Session


A monthly breakdown of key logistical moments as we move forward with the PRIME experience:


Check Your Passports NOW

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  • Make sure your passport is valid through November 2024
  • Make sure there are at least TWO empty pages for visa stamps.


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  • In addition to the above, make sure your visa or green card is valid beyond the reentry date to the U.S. (after the PRIME trip.)
  • Note: Contact us immediately if you are pending a change of status.

Need to renew your passport?

Take Action

TAKE ACTION and start the process  of renewing your passport ASAP!

US passport holders can use the resources below for the renewal process:

GPP Profile

Deadline Deadline in October
Access your GPP profile to submit required information.
Profile Icon We will use the system to collect your travel documents, roommate selection, and post-PRIME return travel options as we approach those deadlines.
Info Icon Use this step-by-step visual guide o navigate our system and successfully complete required sections.

We look forward to working with you to manage your PRIME experience. We will communicate important details, deadlines, and visa information via your Marshall email account.

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3670 Trousdale Pkwy, BRI 104
Los Angeles, CA 90089, United States


(213) 740 1875