GSBA 582 - PRIME

 

GSBA 582 - PRIME

Whether you’re interested in learning about global business overall, the future of AI in business, global capital markets, product design, global entertainment, or the immersive experience industry, GSBA 582 offers you the opportunity to take what you’ve learned in the classroom and apply it in the real world.

Units and focus area vary by section. Please review each class's details thoroughly.
Both March and May travel dates are offered to FTMBA students.
Participants will be responsible for purchasing their own flights to and from the program destination.

Click below to learn more and watch videos about each class.

Germany -- Global Capital Markets | MAY Travel

This course is designed for professionals aiming to excel in the banking industry or in entrepreneurial endeavors or corporate finance roles that require adeptness with international financial markets. You won’t just learn about global capital markets—you’ll experience them for yourself in two dynamic German cities.
 

Professor Mike Paranal

Class Snapshot


GSBA 582 PRIME -
Global Capital Markets
1.5 units


Destination:
Frankfurt and Berlin,
Germany


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (PRIME Germany - Global Capital Markets)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 16, 2026 -
Saturday, May 23, 2026


Offered to
FTMBA students

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Japan -- Marketing and Product Development | MARCH Travel

Japan’s blend of tradition and innovation offers the perfect environment to explore the world of product development. You will gain valuable insights into cross-cultural communication and develop products that solve customer problems, all while immersed in the Japanese business culture, renowned for its precision and attention to detail.

Professor Kristen Schiele

Class Snapshot


GSBA 582 PM GLOBE/PRIME -
Marketing and Product Development
3.0 units


Destination:
Tokyo and Kyoto,
Japan


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (PMG.PRIME Japan - Marketing and Product Development)


In-person Class Sessions
January 15, 2026 - April 23, 2026
Tuesday and Thursday (5:00 p.m.– 6:20 p.m.)
14 Total Class Sessions
Pre-Trip - 11 sessions
Post-Trip - 3 sessions


Overseas Program Dates:

Saturday, March 14, 2026 -
Saturday, March 21, 2026


Offered to
MBAPM  and FTMBA
students


 

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Japan -- The Global Context of Business | MAY Travel

In Japan, innovation thrives but entrepreneurship doesn’t. This course explores the complex macroeconomic, social/cultural, and institutional factors that impact this global economy and attempts to explain why this perplexing phenomenon persists.

Professor Selahattin (Selo) Imrohoroglu

Class Snapshot


GSBA 582 PRIME -
The Global Context of Business
1.5 units


Destination:
Tokyo, Japan


Travel Fee:
$2,400
FAQs - GSBA 582 Program Fee (General Standard)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 16, 2026 -
Saturday, May 23, 2026


Offered to
FTMBA students

 

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Singapore -- Adaptive Solution Building with AI | MARCH Travel

This course will explore the impact AI continues to have in the business world and equip you to excel in the new employment landscape. While in Singapore, you will play a leadership role at a conference on AI use and participate in a friendly global case competition focused on adaptive thinking, adaptive solution building, problem solving, and creativity.

Professor Greg Patton and Professor Pete Cardon

Class Snapshot


GSBA 582 PM GLOBE/PRIME -
Adaptive Solution Building with AI
3.0 units


Destination:
Singapore


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (General Standard)


In-person Class Sessions & AI Camp
In-person Saturday Class Sessions:
(9:00 a.m.– 11:50 a.m.)
Pre-Trip I - January 17, 2026
Pre-Trip II- January 31, 2026
Pre-Trip III - February 21, 2026
Post trip- April 4, 2026
AI Camp (Wednesday, 6:00 - 9:00 p.m.)
AI Camp – February 4, 2026
AI Camp – March 4, 2026


Overseas Program Dates:

Saturday, March 14, 2026 -
Saturday, March 21, 2026


Offered to
MBA.PM and FTMBA
students

 *** If you have class conflicts with Wednesday AI Camps, please contact Prof. Patton and Prof. Cardon immediately.

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Singapore/Thailand -- The Global Context of Business | MAY Travel

This course takes you to two countries in Southeast Asia. Singapore is extremely wealthy and a leading high-tech manufacturer while Thailand is a developing nation known as the “Detroit of the East” with ambitious plans to grow its economy. By taking this course, you will have a front-row seat as you work with your classmates to compare and contrast these two economies—and come away with a better understanding of global business.

Professor Baizhu Chen

Class Snapshot


GSBA 582 PRIME -
The Global Context of Business
1.5 units


Destination:
Singapore and
Bangkok, Thailand


Travel Fee:
$2,500
FAQs - GSBA 582 Program Fee (SG.Bangkok - The Global Context of Business)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 16, 2026 -
Saturday, May 23, 2026


Offered to
FTMBA students

 

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South Korea/Hong Kong SAR -- Global Media and Entertainment Industry Dynamics | MAY Travel

This course offers a deep dive into the rapidly evolving media and entertainment industry through the lens of two contrasting entertainment capitals: the once great but potentially re-emerging Hong Kong and the rising star Seoul, Korea. You will work with a team on an entertainment-themed consulting project for a real company, bridging your theoretical knowledge with real-world international industry insights.
 

Professor Scott Abrams

Class Snapshot


GSBA 582 PRIME -
Global Media and Entertainment
Industry Dynamics
3.0 units


Destination:
Seoul, South Korea and
Hong Kong SAR


Travel Fee:
$2,700
FAQs - GSBA 582 Program Fee (PRIME HK.Seoul - Global Media and Entertainment)


Section Class Dates/Time TBA
1 Hour and 15 minute Class Sessions
Anytime between 8:00 a.m. - 12:15 p.m.
Sessions will begin after spring break


Overseas Program Dates:

Saturday, May 16, 2026 -
Saturday, May 23, 2026


Offered to
FTMBA students

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United Kingdom -- Extraordinary Experiences: Technology, Immersion and Consumption | MAY Travel

London, one of the most visited cities in the world, is headquarters of the World Experience Organization, THE global organization for experience designers, creators, makers, investors, and promoters. You will have the chance to work alongside an immersive experience company—and immerse yourself in immersive experiences such as virtual reality, augmented reality, and extended reality.

Professor Joseph Nunes

Class Snapshot


GSBA 582 PM GLOBE/PRIME -
Extraordinary Experiences:
Technology, Immersion and Consumption
1.5 units


Destination:
London, United Kingdom


Travel Fee:
$2,700
FAQs - GSBA 582 Program Fee (PMG.PRIME UK - Extraordinary Experiences)


In-person Class Sessions:
March 23, 2026 - May 4, 2026
Tuesday and Thursday (5:00 p.m.– 6:20 p.m.) 
9 Total Class Sessions


Overseas Program Dates:

Saturday, May 16, 2026 -
Saturday, May 23, 2026


Offered to
MBAPM  and FTMBA
students

 

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2025 Program - Mark Your Calendars

During the GSBA 582 PRIME INFORMATION SESSION, meet lead faculty and the GPP office to review each section and program operations.

 

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INFORMATION SESSION

Late-September
More details to come

 


 

Flights and Hotel Accommodations

FLIGHTS

  • Students are responsible for purchasing their inbound and outbound flight tickets from GSBA 582 destination.
     
  • If your GSBA 582 section has multiple cities, you will need to consider returning from the final destination.
     
  • GSBA 582 sections with multiple cities - travel cost between the cities is included in the travel fee and travel arrangement is provided by the program as a group travel. For example:
    • Singapore to Bangkok
    • Seoul to Hong Kong
    • Tokyo to Kyoto
    • Frankfurt to Berlin

 

HOTEL ACCOMMODATIONS

  • Plan to arrive in-country for the hotel check-in date on Saturday.
     
  • Saturday check-in is provided to reduce margin of error in case flights are delayed or canceled and to ensure all are in-country for when the program begins Sunday evening.
     
  • This also provides students with an extra day to acclimatize to time zones and prepare for company visits. 
     
  • Due to travel time, this may require students to depart for their country destination as early as Thursday prior to ensure a Saturday arrival.
     
  • There is no hotel credit if you don’t arrive by Saturday hotel check-in. 
     
  • Saturday check-out the following week is included in travel fee cost. 
     
  • Students are required to complete program obligations and not book flights prior to Friday evening. 

 


 

TIMELINE

SEPT 2025

  • GSBA 582 Info Session
  • GSBA 582 Section Selection

OCT 2025

GSBA 582 Section Assignments Announced

  • GPP Profile Completion
  • Passport Updates Due

NOV 2025

GPP Reviews Travel Documents and Preps for Visa Operations

DEC 2025

  • GSBA 582 Section Country Visa Verifications
  • GPP shares info on hotel accommodation & single room supplements

JAN 2026

  • Country Visa Application Process Begins
  • Submit Flight Itineraries – March Section Travelers
  • Roommate Selection – March Section Travelers

FEB 2026

  • Country Visa Copy Due - March Section Travelers
  • Roommate Selection - May Section Travelers

MAR 2026

GSBA 582 Section - MARCH TRIPS

  • Submit Flight Itineraries - May Section Travelers

APR 2026

  • Country Visa Copy Due - May Section Travelers

MAY 2026

GSBA 582 Section - MAY TRIPS

 


 

Check Your Passports NOW

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  • March Travel – Make sure your passport is valid through September 2026
  • May Travel – Make sure your passport is valid through November 2026
  • Make sure there are at least TWO empty pages for visa stamps.

NON-US CITIZENS

Passport Icon
  • In addition to the above, make sure your visa or green card is valid beyond the reentry date to the U.S. (after the GSBA 582 trip).
  • Note: Contact us immediately if you are pending a change of status.

Need to renew your passport?

Take Action

TAKE ACTION and start the process  of renewing your passport ASAP!

US passport holders can use the resources below for the renewal process:

LA passport agency

Travel.State.Gov

Post office

Depending on your GSBA 582 site assignment, you may need to apply for an entry visa to travel into country. To make sure you have enough time, we highly encourage you to expedite your passport renewal process now.

 


 

GPP Profile

DeadlineDeadline in October
Access your GPP profile to submit required information.
Profile IconYour GPP Profile will also help us collect your roommate selection and submit flight itineraries  as we approach those deadlines.
Info IconUse this step-by-step visual guide to navigate our system and successfully complete required sections.

 

We look forward to working with you to manage your GSBA 582 experience. We will communicate important details, deadlines, and visa information via your Marshall email account.

Question Icons

ADDRESS

3670 Trousdale Pkwy, BRI 104
Los Angeles, CA 90089, United States

Phone

(213) 740 1875

Email

gsba582@marshall.usc.edu