Marshall Behavioral Research Lab

Welcome to the Marshall Behavioral Research Lab at the Marshall School of Business, University of Southern California.  

We are an interdisciplinary research center for the behavioral sciences, providing an on-site and virtual space for our USC Marshall faculty and Ph.D. students to conduct innovative academic research on human decision-making and behavior. Our lab conducts studies in areas such as consumer and organizational behavior, neuroeconomics, and data sciences that aim to generate insights into how people think, feel, and make decisions. 

Learn more about the types of research we do and the equipment we offer in our facilities here. 

Research Conduct and Integrity: All research in the Marshall Behavioral Research Lab must be approved by the USC Institutional Review Board (IRB). In addition, research conducted must follow the Policies and Procedures set forth by the Office of the Protection of Research Subjects. Please review the USC Responsible Conduct of Research (RCR) document as noted in USC's Code of Ethics.