The Marshall Behavioral Research Lab (MBRL) is the behavioral research center of the USC Marshall School of Business. We help Marshall faculty and PhD students study how people think, feel, and make decisions in business settings, from consumer choices and workplace behavior to ethics and judgment.
Founded in 2017, the lab supports researchers in every Marshall department. We provide lab space in Verna and Peter Dauterive Hall, specialized equipment for eye tracking, psychophysiology, and behavioral video analysis, participant pools on campus and in the Los Angeles community, and trained student research assistants. Studies run in our lab suites, online, and in the field.
Learn more about the work we support, the people behind the lab, and the spaces where studies happen.