Information for Participants

If you are a registered participant, please carefully read the information below.  This section outlines important information and arrangements for students and faculty advisors.

Competition Site 

Marshall School of Business
University of Southern California
University Park Campus
Los Angeles, California 90089-0802


Hotel Accommodations 

Hotel rooms have been reserved for all teams at the Omni Los Angeles Hotel:

Omni Los Angeles Hotel
251 South Olive Street
Los Angeles, CA 90012
Phone: 213-617-3300
Fax: 213-617-3399

Omni Los Angeles Hotel Reservation Page
Each school is responsible for covering the cost of accommodations ($190 per night) for the duration of their stay in Los Angeles. Teams may arrive anytime on Tuesday, February 12th, and should plan to depart Sunday, February 17th. The group rate will be good two days before the 12th and two days after the 16th. The hotel is equipped with a state of the art gym, spa, outdoor heated swimming pool, two restaurants and a coffee shop. *Each individual guest must make their own reservation(s) by going to: Omni Los Angeles Hotel Reservation Page before January 14th, 2013 11:59pm. This link should take you directly to the MICC group reservation page.  When making phone reservations, use group code 16900606335. All reservations must be guaranteed and accompanied by a first night deposit with a major credit card.



All meals for competing teams and advisors will be provided from Tuesday morning through Saturday evening, with the exception of dinner on Thursday, February 14th.



Marshall will cover the cost of organized social events and meals (excluding dinner on Thursday, February 14th). Invitees must arrange for their own transportation to Los Angeles and will incur the cost of five nights’ stay at the Omni Los Angeles Hotel.

Estimated expenses for four students and an advisor to attend the event, not including airfare, are:

Hotel * ($195/night) $3,000.00
Dinner (Thursday, February 16th) $100.00
Total $3,100.00

*(one single room and two double rooms or two single rooms and one triple room)
Hotel Reservation Link
Group Code: 16900606335

Location & Transportation Information

The first place you should go when you arrive in Los Angeles is the Omni Los Angeles Hotel. It is located in Downtown Los Angeles, and is about a 30-minute drive from the Los Angeles International Airport (LAX) or Bob Hope Airport in Burbank (BUR).


We recommend taking one of the airport shuttle services, which are a registered and reliable means of transportation. You can find shuttles just outside of any airport terminal by asking an airport attendant standing at the shuttle service sign. Two of the largest door-to-door shuttle services are listed below. The cost is approximately $22.00 one way per person. You can also use a taxi, which will cost approximately $46.00 from LAX or $50.00 from BUR (max. normally is 3-4 persons, unless you are able to have a van pick you up. All persons ride for the same flat fee). You should board van shuttles or taxis at officially designated places only.


Hotel valet parking fee is $40.00 USD Sunday – Thursday and $20.00 USD Friday – Saturday (includes in/out priveleges).


For more information about transportation and the Los Angeles International Airport (LAX), please visit the LAX website:

For more information about transportation and the Bob Hope Airport in Burbank (BUR), please visit the BUR website:


Directions from LAX to Omni Los Angeles Hotel
Exit Sepulveda Boulevard South; Stay to the right when out of tunnel; Take 105 East to 110 North; Exit 4th Street East and turn left onto Olive Street; The hotel is located on the left, halfway up Olive Street.

Information Technology Resources 

Teams MUST bring their own laptops for use in their hotel rooms for the case preparation. We will not have laptops available for student teams unless there is a dire emergency on the day of the case preparation.  Free wireless internet access will be available in each hotel room, offering unlimited access to the internet. Each team will be provided with a portable flash-drive on which they will save their Executive Summary and presentation.  On the day of the competition, students will be able to print their materails in a computer lab at the USC campus.

The presentation rooms will be equipped with PC’s on which the team’s presentation will need to be uploaded. The case rooms are equipped with Windows XP and Office 2007.  Wireless remote controls for the computer will be provided for the presentations, but teams are not required to use them.



Teams will be provided with limited supplies for the case preparation portion of the event (on Friday, February 17th).  These supplies will include:

  • Portable flip chart
  • Post it notes
  • Highlighter
  • Color marker
  • Pen
  • Legal note pad


Dress Attire

  • Tuesday, Wednesday and Friday events – casual (jeans, khakis & shirts)
  • Thursday – business casual
  • Saturday presentations and awards dinner – professional business attire



Typical February weather for Los Angeles ranges from an average high of 69 degrees Fahrenheit to an average low of 50 degrees with a 20% chance of rain.


Additional Note

Please bring 5 shirts from your university (i.e., polo shirts, sweatshirts, t-shirts) to exchange with members of other teams.