Marshall International Case Competition

February 12-16, 2013

This world class competition highlights the strategic challenges and managerial dilemmas faced by global business leaders.

Competing teams from premier business schools work under pressure to solve a real business problem, using simulated business conditions such as time-critical deadlines and incomplete information, to formulate workable, action-oriented recommendations.

View the 2012 MICC promotional video on Marshall’s You Tube Page!


1st Place:  University of British Columbia, Sauder School of Business

2nd Place: Singapore Management University

3rd Place:  Pennsylvania State University, Smeal College of Business


2013 MICC Quick Links

List of Participating UniversitiesSchedule of Events• Judges Biographies •  Competition Format


The Teams

Thirty top-ranked international and U.S. business schools are invited to participate each year. Invited schools select a team of four undergraduate students and a faculty advisor to attend the competition. Team members should possess expertise in a wide range of business disciplines from finance, marketing, economics and accounting, to international issues, technology, quantitative thinking, and management.


The Competition

Teams will be presented with a business case study on Friday morning, February 15th. They have approximately twenty-four hours to research, analyze and develop a set of action plans, make recommendations, and prepare their presentations. Presentations are made on Saturday, February 16th.



Teams are judged by a panel of industry experts including CEOs, top management executives and consultants.

Each team has twenty minutes to present their case analysis and recommendations from a required written overview. All team members must actively participate in the presentation phase, which is followed by a question and answer period. Judges base their decisions on such criteria as the depth and comprehensiveness of analysis, relevance, originality, persuasiveness and overall presentation.

Competition rules allow textbooks, notes, and passive use of the Internet for research purposes. Discussion of the case with outside sources, faculty or advisors is not permitted.

Judges will evaluate team presentations using the following criteria:

  • Quality of analysis – (25 points) 50%
  • Qualilty of presentation – (15 points) 30%
  • Quality of Q & A – (5 points) 10%
  • Overall performance – (5 points) 10%
  • Team totals = Max points 50 = 100%


An Invaluable Business Experience

Participation in the Marshall International Case Competition is both an honor and a supreme challenge. Solving real world business problems under the stressful conditions and strict deadline requirements of the competition is a test of each individual’s creativity and problem-solving abilities. These students, tomorrow’s business leaders, will be better prepared to meet the challenges of a rapidly changing global business environment.



Teams compete for the Marshall Cup. The Marshall Cup is currently held by the University of British Columbia. Past winners include: Queensland University of Technology (2012), the University of Auckland (2011), University of Melbourne (2010), Chulalongkorn University (2009), University of Auckland (2008), University of Texas at Austin McCombs School of Business (2006, 2007), Ohio State University Fisher College of Business (2005), Pennsylvania State University Smeal College of Business Administration (2001, 2003), University of Southern California Marshall School of Business (2000), Copenhagen Business School (1999), The National University of Singapore (1998) and McGill University (1997).

In addition, members of the winning team will receive an individual trophy inscribed with the team members’ names. The second and third place teams will receive a trophy inscribed with the team members’ names.